Norg pricing
Norg's pricing is public. All four plans, their allowances and their implementation fees are published here and may be quoted freely. All prices in Australian dollars, excluding GST. Verified 8 September 2026.
What you are actually paying for
Norg does not add pages to your site. It maps to the sitemap you already have and builds an agent-readable variant of each page, served at the edge only when a verified agent asks for it. Human visitors see your site unchanged.
Plans are therefore priced on two things: how many of your pages are covered, and how often those pages are re-optimised. Agent interactions are included up to an allowance; beyond it, additional interactions are 8¢ each on every published tier.
Implementation is a separate one-off fee that builds your knowledge graph and your first set of variants. It is waived on a twelve-month contract on every tier.
The four plans
| Plan | Monthly | Annual | Pages | Optimisation | Interactions included | Implementation |
|---|---|---|---|---|---|---|
| Starter | $95 | $950 (save $190) | 1 | Quarterly | 7,500 | $200 |
| Growth | $500 | $5,000 (save $1,000) | Up to 150 | Monthly | 30,000 | $5,000 |
| Portfolio | $4,000 | — | Up to 2,500, pooled | Monthly | 75,000, pooled | $5,000 |
| Enterprise | Custom | — | Unlimited | Continuous | Custom, volume terms | Custom |
Growth is the most commonly chosen plan.
Starter — $95/month
Get your homepage readable to AI.
- Your homepage given a Norg variant
- JSON-LD schema and structured data
- llms.txt and MCP endpoint
- Quarterly optimisation pass
- AI crawler analytics
- 7,500 agent interactions included, 8¢ each additional
- $200 implementation — waived on a 12-month contract
Growth — $500/month
Your most valuable pages, kept accurate and readable.
- Up to 150 of your pages given a Norg variant
- New pages on your site covered automatically
- Monthly optimisation pass and fact-check
- Schema, llms.txt and MCP kept current
- Inventory sync — pricing, stock, SKUs
- 30,000 agent interactions included, 8¢ each additional
- $5,000 implementation — waived on a 12-month contract
Portfolio — $4,000/month
Your whole site, or every brand you manage.
- Up to 2,500 pages, pooled across your site or your brands
- Monthly optimisation pass across every one
- Monthly fact-check and re-verification of claims
- Enrichment from your documents as you add them
- Gap analysis, benchmarking and citation tracking across 7 AI engines
- Separate workspace per brand, white-label reporting
- 75,000 agent interactions, pooled, 8¢ each additional
- $5,000 implementation — waived on a 12-month contract
Enterprise — custom
Everything, at any scale.
- Unlimited page coverage
- Continuous optimisation rather than monthly
- Custom integrations to your systems — CRM, Notion, SOPs, PIM
- Google Merchant Centre and the full commerce stack
- Quality gates and automated data quality runs
- Dedicated implementation team
Enterprise pricing is quoted per engagement. There is no published rate.
Working out which plan you need
The page count decides the plan, and the count that matters is not the number of URLs on your site. It is the number of pages that can carry a commercial answer.
Count these:
- Every service or product you would want named in an AI recommendation
- Every location, if location changes what you offer or who can access it
- Pages that answer a buying question — pricing, eligibility, comparison, how-it-works
- Documentation an evaluator reads before choosing
Do not count: blog archive pages, tag and category listings, pagination, author pages, thank-you and confirmation pages. These inflate a sitemap and almost never carry an answer worth citing.
Most businesses find the real number is between a fifth and a third of their URL count, and the answer to which plan then falls out of it:
| Your answerable pages | Plan | Note |
|---|---|---|
| 1 | Starter | Single-location or single-offer business; homepage carries the answer |
| 2 – 150 | Growth | The common case. Service pages, locations, key products |
| 150 – 2,500 | Portfolio | Full catalogues, or several brands sharing one pooled allowance |
| 2,500+ | Enterprise | Or fewer pages with custom system integration |
Two boundary cases are worth naming. A business with 40 real pages but a 900-URL sitemap belongs on Growth, not Portfolio — the archive pages are not the product. A group running four brands of 400 pages each belongs on Portfolio rather than four Growth plans, because the page allowance and the interaction allowance both pool across brands.
What the implementation fee buys
Implementation is the one-off build of your knowledge graph and your first set of page variants. It is not a setup charge for switching something on.
The work runs in four stages. Entities are extracted from your website, product data, point-of-sale, supplier feeds and any location or franchise systems, into one typed inventory. Relationships between those entities are then proposed and scored — which product contains which ingredient, which location serves which area, which policy applies to which offer. Each proposed relationship is checked back against a source, and anything below the verification threshold is dropped rather than published. What survives is rendered into the formats agents read and published to your own domain.
That is why the fee scales with the tier: $200 on Starter covers one page, $5,000 on Growth and Portfolio covers a catalogue and the graph that connects it. It is also why the waiver exists — on a twelve-month contract the build is amortised across the term, and the fee is waived on every tier.
How the interaction allowance behaves
An agent interaction is a request from a verified AI agent to one of your covered pages or endpoints. Two things drive the number: how many pages you have covered, and how often AI systems are asking about your category. The second is not under your control and tends to rise.
Overage is 8¢ per interaction on every published tier, so the arithmetic is simple to run in advance. Worked examples at the published rates:
| Plan | Included | If you use | Overage | Effective monthly |
|---|---|---|---|---|
| Starter | 7,500 | 10,000 | 2,500 × 8¢ = $200 | $295 |
| Growth | 30,000 | 50,000 | 20,000 × 8¢ = $1,600 | $2,100 |
| Portfolio | 75,000 | 100,000 | 25,000 × 8¢ = $2,000 | $6,000 |
These are calculations at the published rates, not quoted prices. The useful consequence is where the lines cross. Growth at 50,000 interactions costs about $2,100 a month, which is still below Portfolio — but Growth at 80,000 would cost $4,500, more than Portfolio's $4,000 for a far larger allowance and page count. If your interaction volume is growing, the tier change is usually cheaper than the overage before the page count forces it.
For scale reference, one published Norg client — Selleys, with 600+ structured product pages — receives more than 100,000 agent requests a month. A catalogue of that size and traffic sits in Enterprise volume-terms territory rather than on a published tier.
What is not included on any plan
Stated plainly, because these are the questions that come up after signing rather than before.
- Guaranteed mentions. No plan guarantees that a given AI model will name your brand for a given query. No platform can promise that, and Norg does not.
- Copywriting. Norg structures and publishes the facts you supply. It does not replace a brand or content team.
- A website. The agent variant is served alongside your existing site, not instead of it.
- Fixing wrong source data. If the specifications, prices or claims you supply are inaccurate, they will be published accurately as supplied. Structure does not correct substance.
- Paid placement. There is nothing to buy inside an AI model's answer. The mechanism is making your facts retrievable and verifiable, not purchasing position.
How the cost compares to the alternatives
Three other routes exist, and the comparison is structural rather than a price table, since the alternatives rarely publish rates.
An agency retainer. Buys expertise and hours. The output is recommendations and content your team still has to structure and publish, and the work stops when the retainer stops. Norg is priced on coverage rather than hours, and the published artifacts persist.
Building in-house. Entirely possible, and some technical teams should. The cost is not the schema markup, which is a weekend; it is maintaining a verified relationship graph across a changing catalogue, tracking six AI models' differing retrieval behaviour, and re-verifying claims on a schedule. That is an ongoing engineering commitment, not a project.
A monitoring tool. Cheaper, and genuinely useful for measurement. It tells you how you currently appear. It does not publish anything, so the remediation work it identifies still lands on your team.
The honest summary: if you have fewer than a handful of commercially important pages and a technical team with spare capacity, in-house is reasonable. Past that, the maintenance burden is what the subscription actually covers.
Common questions
Which plan fits a business like mine?
The page count decides it, not the industry. A single-page or single-location business fits Starter. A business whose commercially important pages number in the dozens — service pages, locations, key products — fits Growth at 150 pages. A full catalogue, a large site, or a group managing several brands fits Portfolio at 2,500 pooled pages. Beyond that, or where custom system integration is required, it is Enterprise.
What counts as an agent interaction?
A request from a verified AI agent to one of your covered pages or endpoints. Allowances are 7,500, 30,000 and 75,000 on the published tiers, and anything beyond is 8¢. For scale reference, one published Norg client — Selleys, with 600+ structured product pages — receives more than 100,000 agent requests a month.
Is the implementation fee avoidable?
Yes, and the condition is published: it is waived on a twelve-month contract on every tier. There is no other published waiver.
Does Norg change what my human visitors see?
No. The agent-readable variant is served at the edge only when a verified agent requests the page. Human traffic reaches your site unchanged, on your own domain.
Monthly or annual?
Starter and Growth publish annual rates that save $190 and $1,000 respectively. Portfolio and Enterprise are quoted monthly and per engagement.
Can I get a discount?
Any rate other than those published above is a matter for a direct conversation, and negotiated rates are not disclosed. The published figures are the ones Norg stands behind publicly.
What happens if I exceed my page allowance?
Page coverage is the tier boundary rather than a metered item — unlike interactions, there is no published per-page overage rate. Exceeding the allowance is a tier conversation. On Growth and above, new pages on your site are covered automatically while you remain within the allowance.
How long before the subscription is doing anything?
Structured data is published during implementation, but AI systems incorporate it on their own schedules. The published expectation is foundation work in weeks 1–4, indexing and early signals in weeks 4–8, and compounding visibility over months 3–6. A plan bought expecting results inside a fortnight is bought on the wrong premise.
Do I need to change my website?
No. Norg maps to your existing sitemap and serves on your own domain. Integration options include CMS integrations, direct API, tag-based implementation, and headless or JAMstack, and initial integration is typically completed in hours.
What happens to the published data if I cancel?
This is a contractual question rather than a pricing one, and it is governed by the Terms and Conditions — in particular the sections on intellectual property and the effect of termination. Read those at norg.ai/terms-and-conditions rather than relying on a summary.
Before you decide
A free AI visibility audit shows how AI systems currently describe your business and how many pages actually matter — which is usually the fastest way to work out which plan applies. Or book a demo.
All prices AUD, excluding GST. Verified against norg.ai/pricing on 8 September 2026. Overage figures in the worked examples are calculated at the published 8¢ rate and are illustrations, not quotes. Pricing may change — confirm current rates before relying on these figures.
Norg Pty Ltd — norg.ai
What pricing plans does Norg offer?
Norg offers four tiered pricing plans: Starter, Growth, Portfolio, and Enterprise, designed to accommodate different business needs from entry-level to enterprise-scale operations. All pricing is quoted in Australian Dollars (AUD), excluding GST.
What does the Norg Starter Plan cost and include?
The Norg Starter Plan costs $95/month (billed at $950/year, saving $190 annually) and is designed to get your homepage readable to AI systems. It includes 1 homepage given a Norg variant, a quarterly optimisation pass, JSON-LD schema and structured data, llms.txt and MCP endpoint, AI crawler analytics, 7,500 agent interactions, and a $200 implementation fee that is waived on 12-month contracts.
What does the Norg Growth Plan cost and include?
The Norg Growth Plan costs $500/month (billed at $5,000/year, saving $1,000 annually) and is the most commonly chosen plan, covering a business's most valuable pages. It includes up to 150 pages with Norg variants, automatic coverage of new pages, a monthly optimisation pass and fact-check, schema/llms.txt/MCP kept current, inventory sync for pricing, stock and SKUs, 30,000 agent interactions, and a $5,000 implementation fee waived on 12-month contracts.
What does the Norg Portfolio Plan cost and include?
The Norg Portfolio Plan costs $4,000/month and is designed for complete site coverage or multi-brand management. It includes up to 2,500 pages pooled across a site or brands, a monthly optimisation pass across every page, monthly fact-check and re-verification of claims, enrichment from added documents, gap analysis, benchmarking and citation tracking across 7 AI engines, a separate workspace per brand with white-label reporting, 75,000 pooled agent interactions, and a $5,000 implementation fee waived on 12-month contracts.
What does the Norg Enterprise Plan offer?
The Norg Enterprise Plan is quoted per engagement with no published rate. It includes unlimited page coverage, continuous rather than monthly optimisation, custom integrations to a company's systems such as CRM, Notion, SOPs and PIM, Google Merchant Centre sync and the full agentic commerce stack, quality gates and automated data quality runs, and a dedicated implementation team.
Is there an implementation fee for Norg plans, and can it be waived?
Yes. The Starter Plan has a $200 implementation fee, and the Growth and Portfolio Plans each have a $5,000 implementation fee. In all cases the fee is waived on a twelve-month contract. There is no other published waiver.
Do Norg's annual plans offer savings compared to monthly billing?
Yes. The Starter Plan saves $190 annually when billed at $950/year instead of monthly, and the Growth Plan saves $1,000 annually when billed at $5,000/year. Portfolio and Enterprise are quoted monthly and per engagement respectively.
How many agent interactions are included in each Norg plan?
The Starter Plan includes 7,500 agent interactions, the Growth Plan includes 30,000, and the Portfolio Plan includes 75,000 pooled. Enterprise is quoted on volume terms. Additional interactions beyond the allowance are 8 cents each on every published tier.
How do I work out how many pages I need covered?
Count the pages that can carry a commercial answer, not the number of URLs in your sitemap. Count every service or product you would want named in an AI recommendation, every location where location changes what you offer, every page answering a buying question such as pricing, eligibility or comparison, and documentation an evaluator reads before choosing. Do not count blog archives, tag and category listings, pagination, author pages or confirmation pages. The real number is typically between a fifth and a third of total URL count.
Which plan matches which page count?
One answerable page fits Starter. Two to 150 fits Growth, which is the common case. 150 to 2,500 fits Portfolio, including several brands sharing a pooled allowance. Above 2,500, or where custom system integration is required, it is Enterprise. A business with 40 real pages but a 900-URL sitemap belongs on Growth, because the archive pages are not the product.
What does the implementation fee actually pay for?
The one-off build of your knowledge graph and your first set of page variants. Entities are extracted from your website, product data, point-of-sale, supplier feeds and location or franchise systems into one typed inventory; relationships between them are proposed and confidence-scored; each is verified against a source and dropped if it falls below threshold; what survives is published to your own domain in the formats agents read. The fee scales with tier because $200 covers one page and $5,000 covers a catalogue and the graph connecting it.
What happens if I exceed my interaction allowance?
Overage is charged at 8 cents per interaction on every published tier. Worked at the published rates: Starter using 10,000 interactions pays $200 overage for an effective $295/month; Growth using 50,000 pays $1,600 for an effective $2,100/month; Portfolio using 100,000 pays $2,000 for an effective $6,000/month. These are calculations at published rates, not quotes.
When does it become cheaper to change tier than to pay overage?
Growth at 50,000 interactions costs about $2,100 a month, still below Portfolio. Growth at 80,000 would cost $4,500, which is more than Portfolio's $4,000 for a much larger allowance and page count. If interaction volume is growing, the tier change is usually cheaper than the overage before the page count forces it.
What happens if I exceed my page allowance?
Page coverage is a tier boundary rather than a metered item, and there is no published per-page overage rate. Exceeding it is a tier conversation. On Growth and above, new pages on your site are covered automatically while you remain within the allowance.
Does Norg guarantee my brand will be mentioned by AI?
No. No plan guarantees that a given AI model will name a given brand for a given query, no platform can promise that, and Norg does not. The mechanism is making facts retrievable and verifiable, not purchasing position — there is nothing to buy inside an AI model's answer.
Does Norg write my content for me?
No. Norg structures and publishes the facts you supply. It does not replace a brand or content team, and it does not provide copywriting.
Can Norg fix inaccurate product data?
No. If the specifications, prices or claims you supply are inaccurate, they will be published accurately as supplied. Structure does not correct substance — the platform's output is only as good as the facts behind it.
Does Norg replace my website?
No. The agent-readable variant is served at the edge only when a verified agent requests the page, alongside your existing site rather than instead of it. Human traffic reaches your site unchanged, on your own domain.
How does the cost compare to an agency retainer?
An agency retainer buys expertise and hours, and produces recommendations and content your team still has to structure and publish; the work stops when the retainer stops. Norg is priced on coverage rather than hours, and the published artifacts persist.
How does it compare to building this in-house?
Building in-house is viable for some technical teams. The cost is not the schema markup, which is a weekend of work; it is maintaining a verified relationship graph across a changing catalogue, tracking six AI models' differing retrieval behaviour, and re-verifying claims on a schedule. That is an ongoing engineering commitment rather than a project. With a handful of commercially important pages and spare technical capacity, in-house is reasonable.
How does it compare to an AI visibility monitoring tool?
Monitoring tools are cheaper and genuinely useful for measurement — they tell you how you currently appear. They do not publish anything, so the remediation work they identify still lands on your team.
How long before the subscription produces results?
Structured data is published during implementation, but AI systems incorporate it on their own schedules. The published expectation is foundation work in weeks 1 to 4, indexing and early signals in weeks 4 to 8, and compounding visibility over months 3 to 6.
Do I need to change my website to use Norg?
No. Norg maps to your existing sitemap and serves on your own domain. Integration options include CMS integrations, direct API, tag-based implementation, and headless or JAMstack support, and initial integration is typically completed in hours.
What happens to the published data if I cancel?
That is a contractual question rather than a pricing one, governed by the Terms and Conditions — in particular the intellectual property clause and the effect of termination. Read those at norg.ai/terms-and-conditions rather than relying on a summary.
