Effective Date: 10 March 2026
Last Updated: 9 March 2026
These Terms and Conditions (Terms) constitute a legally binding agreement between you (Client, you, your) and Norg Pty Ltd (ABN 44 669 712 494) (Norg, we, us, our), a company incorporated in Victoria, Australia, with its principal place of business in Melbourne.
By accessing our website (norg.ai), creating an account, or using any of our services, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.
If you do not agree to these Terms, you must not access or use our services.
In these Terms, unless the context otherwise requires:
Norg provides an AI visibility and structured commerce platform that helps brands control how AI Systems discover, interpret, cite, and recommend their products and services. Our Services may include:
To access the Platform, you must register for an account and provide accurate, complete, and current information. You agree to:
You agree to pay all Fees specified in the applicable Order Form. Unless otherwise stated, all Fees are quoted in Australian Dollars (AUD) and are exclusive of GST. GST will be charged where applicable in accordance with the A New Tax System (Goods and Services Tax) Act 1999 (Cth).
Invoices are due for payment within 14 days of the invoice date, unless otherwise agreed in the Order Form. Payment must be made by electronic funds transfer, credit card, or other method specified on the invoice.
If any amount is not paid by the due date, we may (without limiting our other rights):
We may adjust our Fees at the commencement of any renewal term by providing at least 30 days’ written notice prior to the renewal date. If you do not agree to the revised Fees, you may terminate the Services before the renewal date in accordance with Section 11.
You agree to:
All Intellectual Property Rights in and to the Platform, our proprietary methodologies, algorithms, software, tools, templates, scoring models, analytics frameworks, and any improvements or derivatives thereof remain the exclusive property of Norg. Nothing in these Terms transfers ownership of any Norg Intellectual Property to you.
For the avoidance of doubt, this includes (without limitation) our AI gap analysis methodology, Decision Proof-Point Density (DPPD) scoring, crawler purpose classification technology, brand voice modelling systems, and any patent-pending technologies.
You retain all Intellectual Property Rights in your Client Content. By providing Client Content to us, you grant Norg a non-exclusive, worldwide, royalty-free licence to use, reproduce, modify, adapt, and create derivative works of your Client Content solely for the purpose of providing the Services to you. This licence terminates upon expiry or termination of these Terms, subject to Section 11.
Published Content is generated by the Platform using a combination of your Client Content and our proprietary technology. You own the Published Content to the extent it incorporates your Client Content. You grant Norg a non-exclusive licence to host, publish, and distribute the Published Content as necessary to deliver the Services, including making it accessible to AI Systems and web crawlers in accordance with your instructions.
Norg retains all rights in the underlying formats, templates, schemas, and technical structures used to generate Published Content.
If you provide any suggestions, ideas, or feedback regarding the Platform or Services, you grant Norg a perpetual, irrevocable, royalty-free licence to use such feedback for any purpose, including to improve the Platform and Services.
Norg may collect and use aggregated, anonymised, and de-identified data derived from the use of the Platform (including AI crawler analytics trends, citation benchmarks, and industry insights) for its own business purposes, including research, product development, and industry reporting. Such data will not identify you or your business.
Each party agrees to keep the other party’s Confidential Information strictly confidential and to not disclose it to any third party, except:
Norg warrants that:
To the maximum extent permitted by law, and subject to Section 9.3:
Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy conferred on you by the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)) or any other applicable law that cannot be excluded, restricted, or modified by agreement.
To the maximum extent permitted by law, neither party is liable to the other for any indirect, incidental, special, consequential, or punitive damages, including (without limitation) loss of profits, loss of revenue, loss of data, loss of business opportunity, loss of goodwill, or cost of procurement of substitute services.
Subject to Section 9.3, the total aggregate liability of Norg to you for all claims arising out of or in connection with these Terms shall not exceed the total Fees paid by you to Norg in the 12-month period immediately preceding the event giving rise to the claim.
The limitations in this Section 10 do not apply to:
These Terms commence on the date you first access the Platform or execute an Order Form (whichever is earlier) and continue for the initial term specified in your Order Form. Unless terminated earlier, the Services will automatically renew for successive renewal periods of the same duration.
Either party may terminate these Terms at the end of any term by providing at least 30 days’ written notice prior to the end of the then-current term.
Either party may terminate these Terms immediately by written notice if:
Upon termination or expiry of these Terms:
We may suspend your access to the Platform immediately, without notice, if:
Our collection, use, and disclosure of personal information is governed by our Privacy Policy, which is available at norg.ai/privacy and forms part of these Terms.
You acknowledge and agree that:
You agree to indemnify, defend, and hold harmless Norg and its officers, directors, employees, and agents from and against any claims, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from or in connection with:
Norg agrees to indemnify, defend, and hold harmless you and your officers, directors, employees, and agents from and against any claims arising from a third-party claim that the Platform (excluding Client Content) infringes the Intellectual Property Rights of that third party, provided you give us prompt written notice, reasonable cooperation, and sole control of the defence and settlement.
Neither party will be liable for any failure or delay in performing its obligations under these Terms (other than payment obligations) where such failure or delay results from circumstances beyond the affected party’s reasonable control, including (without limitation) natural disasters, acts of government, pandemics, wars, terrorism, civil unrest, power failures, internet or telecommunications failures, cyberattacks, or disruptions to third-party AI Systems or cloud infrastructure.
The affected party must notify the other party as soon as reasonably practicable and use reasonable efforts to mitigate the impact. If a force majeure event continues for more than 60 days, either party may terminate these Terms by written notice.
These Terms are governed by and construed in accordance with the laws of Victoria, Australia. Each party irrevocably submits to the non-exclusive jurisdiction of the courts of Victoria and the Federal Court of Australia, and any courts of appeal from those courts.
If a dispute arises in connection with these Terms, the parties agree to follow this process before commencing court proceedings:
These Terms, together with any Order Forms and the Privacy Policy, constitute the entire agreement between the parties in relation to the subject matter and supersede all prior agreements, representations, and understandings.
We may update these Terms from time to time by publishing the updated version on our website and notifying you by email or through the Platform. Continued use of the Services after such notice constitutes acceptance of the updated Terms.
You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to an affiliate or in connection with a merger, acquisition, or sale of all or substantially all of our assets.
A failure or delay by either party to exercise any right under these Terms does not operate as a waiver of that right. A waiver is not effective unless it is in writing and signed by the party granting the waiver.
If any provision of these Terms is found to be invalid, illegal, or unenforceable, that provision will be severed and the remaining provisions will continue in full force and effect.
All notices under these Terms must be in writing and sent by email or post to the addresses specified in the Order Form or, for notices to Norg, to the contact details below. Notices are deemed received on the day sent by email (if sent before 5:00 PM AEST on a business day) or 3 business days after posting.
Nothing in these Terms creates or is intended to create a partnership, joint venture, employment relationship, or agency relationship between the parties. Neither party has authority to bind the other.
These Terms do not confer any rights on any person or entity other than the parties and their permitted successors and assigns.
For questions about these Terms, please contact:
Norg Pty Ltd
ABN: 44 669 712 494
Melbourne, Victoria, Australia
Email: solutions@norg.ai
Website: norg.ai